NEW YEARS CAMPAIGN
Visual Design, Digital Design , Illustration
Increase website and social media engagement around the theme of being a greener consumer in the new year.
A mini-campaign was developed to have Recyclebank users think of green actions they can take in the new year. The theme, "Go Green in 2013" asked users how they would go green in 2013. Answers were recorded as pledges on the Recyclebank Facebook tab, and users could receive Recyclebank Points for their pledges. The campaign encompassed emails, emails with GIF animations, digital ads and a landing page on the Recyclebank website and Facebook page.