NEW YORK CAMPAIGN
Visual Design, Print Design
To acquire new customers, and create brand awareness for Peapod in its new service area, New York City.
The NYC-centric marketing initiative comprised of several different direct mail pieces and ads. Door Hangers were used to reinforce Peapod's mission of bringing groceries straight to customer's front doors. A wrap was created for The Metro, a commuter newspaper, which reached thousands of people during the morning rush, and reinfocued meal planning. Additionally, ads in Lacrosse Magazine, a popular magazine for families and partner of Peapod, coincided with back to school; photography focused on bagged lunches and school supplies.