Door Hanger
Door Hanger
Door Hanger
Door Hanger
The Metro Wrap
The Metro Wrap
The Metro Wrap
The Metro Wrap
Magazine Ad
Magazine Ad
Magazine Ad
Magazine Ad

NEW YORK CAMPAIGN

Visual Design, Print Design

Client:

Peapod

Design Problem:

To acquire new customers, and create brand awareness for Peapod in its new service area, New York City.

Design Solution:

The NYC-centric marketing initiative comprised of several different direct mail pieces and ads. Door Hangers were used to reinforce Peapod's mission of bringing groceries straight to customer's front doors. A wrap was created for The Metro, a commuter newspaper, which reached thousands of people during the morning rush, and reinfocued meal planning. Additionally, ads in Lacrosse Magazine, a popular magazine for families and partner of Peapod, coincided with back to school; photography focused on bagged lunches and school supplies.